In fact, the Dropbox referral program was quite simple: reward people with more free space for referring to their friends but also for accepting an invitation. The Inner Workings of the Dropbox Referral Program Looking at a Slideshare presentation by Drew Houston, the co-founder and CEO of Dropbox, one surprising detail comes up:Īt the time when the company experienced its most significant growth, it was mostly staffed by engineers, not marketing gurus. To top it off, the company was valued at $10 billion and $1 billion in revenue. No wonder the referral program is one of the most studied referral programs in the history of referral marketing.īy 2017, they had almost 34 million users. The company went from 100k registered users to 4M registered users. To explain, Dropbox had a user base of 100K by September 2008, a modest growth considering how competitive was the tech marketplace in that period.īut between 20, the company's user base started to double every three months, resulting in 2.8M invites sent in April 2010. September 2017: Dropbox boasts 33.9M registered users.September 2009: Dropbox grows to 2.2M registered users.September 2008: Dropbox has 100K registered users.Sounds impressive, right? Dropbox User Growth Timelineīefore we dive deep into the inner workings of the Dropbox referral program, let's first look at some important numbers: Paypal experienced 7 to 10% daily growth, growing its user base to over 100 million members. The company literally paid its first users for every referred friend, spending a whopping $60 million on referral incentives.Įarly adopters were rewarded with $20 in their PayPal account for signing up and with a bounty of another $20 for every new user they referred. Only a few people know that Paypal was the inspiration behind the Dropbox massively successful referral program.īefore Paypal became the leading digital payments platform, it used to reward referrals with cash. The Inspiration Behind The Dropbox Referral Program In this post, we'll break down how they did it so you can reap the same benefits with your own company. Thanks to its referral program, Dropbox increased its conversion rates by 3900%, and now, you can too! One of the best things you can do to increase your conversion rate is referral marketing! They want quality traffic that will help them build a strong customer base Tech startups are always looking for ways to get more users.
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